Culture

Mission

◉To present artisan aesthetic products and deluxe lifestyle experiences to specialty coffee lovers.

Vision

◉To become the leader in artisan aesthetic specialty coffee products in the next three years.

Values

◉Innovation for Beauty: creating a better life for customers with products made with love and benevolence.

◉Quality for Trust: building limitless trust with customers by pushing ordinary things to the their highest form with benevolence and artisan spirit.

◉Cost-effectiveness: establishing high cost-performance for customers with benevolence by optimizing design, reducing waste, improving procurement, and enhancing efficiency with a care for society and strong social values.

◉Branding for Significance: forging high value significance for customers and making a national label with benevolence.

Identity

◉An innovative enterprise focusing on high-quality artisan & aesthetic specialty coffee products.

DHPO Brand Meaning

◉Deluxe, Healthy, Personalized, Original - our products bring people deluxe value, healthy lifestyle, personalized needs, and harmony with nature.

Brand Image

◉A modern coffee product expert;

◉A fusion of deluxe, simplicity, specialty and practical aesthetics;

◉Artisan manufacturing techniques that present beauty;

◉The ultimate combination of multiple materials to create unique products and a differentiated market image.

Brand Tone

◉deluxe, simplicity and personalized design.

Brand Slogan

◉Affordable luxury coffee ware, bring you excellent coffee brewing experience.